social media presence
- Developing a strong Social Profile
- Setting up a Fan Page
- Selecting appropriate platform
- Create content strategy
Setting up a strong social profile strategy is critical, in many cases more important than a good website. While it may take some effort to manage a social media page, it is in real time, and you can capitalize and communicate instantly with your target audience and prospective customers. It allows you to capitalize on positive feedback, as well as turn potential negative feedback into a demonstration of “Great Customer Service”. With the right strategy your social media effort does not have to be overwhelming. With a high impact and focused Social Media Profile your social media interaction will not only drive your business, but can become a very enjoyable key component of your business strategy.
In developing your social media strategy and profile some of the initial steps would include: identifying your business goals, selecting your target audience, researching your competition and seeing what works for them and what doesn't, and defining a marketing objective.